HISTORY OF GRAPHICS READING ASSIGNMENT

 Traditional vs Digital Graphics

Digital design programs make it possible for the artists to publish their portfolios on their own sites. Digital media are faster and provide an incredible amount of capability and flexibility at the fingertips of designers, to redraft, recompose or rescale their artworks, change their colour schemes, and add various visual impacts in an instant. However, what these programs cannot offer is artistic sensitivity and design creativity. For instance, if one Googles for images on "digital graphic design" one will see numerous examples of cold and tasteless digital illustrations with all kinds of digital trickery but without any artistic merit. This can be contrasted to Traditional Designs of the times bygone when art and science had not yet diverged and documenting the visual world was still an artist's crucial role, when natural history artists and skilled printers created works that exude stunning artistic characteristics.

Historical  Artists in Painting, Graphics Design, and Photography

Famous Graphic Designers

1) Saul Bass - Best known for his design of film posters, title sequences and corporate logos.His iconic 1950s movie posters and motion picture title sequences include Psycho, The Man with the Golden Arm, North by Northwest, and Spartacus, among others.

2) Milton Glaser - Has designed many posters, publications and even created architectural designs throughout his long career. Glaser is the creator of iconic I ♥ NY branding, logos for Target and JetBlue, the opening title sequence to Mad Men, and poster designs for musician Bob Dylan.

3) Alan Fletcher - The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s.

Famous Painters 

1) Leonardo Da Vinci - Leonardo da Vinci was an architect, inventor, engineer, philosopher, physicist, chemist, anatomist, sculptor, writer, painter and composer from the Florentine Republic, during the Renaissance. He is seen as the textbook example of the Renaissance ideal of the 'homo universalis' and as a genius.

2) Vincent Van Gogh - Vincent Willem van Gogh was a Dutch painter. His work falls under post-impressionism, an art movement that succeeded nineteenth-century impressionism. Van Gogh's influence on expressionism, fauvism and early abstraction was enormous and can be seen in many other aspects of twentieth-century art.

3) Rembrandt Van Rijn - Rembrandt Harmenszoon van Rijn was a Dutch painter. He is considered to be one of the most important Dutch masters of the 17th century. Rembrandt produced a total of around three hundred paintings, three hundred etchings and two thousand drawings, with De Nachtwacht (The Night Watch) from 1642 as the best known work.

Famous Photographers

1) Ansel Adams - Adams was an American photographer and environmentalist, which is certainly no surprise since his images depict his pure fascination with nature. His landscape photographs of the American West—especially Yosemite National Park—are his most iconic body of work.

2) Henri Cartier Bresson - Co-founder of Mangum Photos alongside Robert Capa and David Seymour, Henri Cartier-Bresson is one of the most respected street photographers in the field. Sometimes credited as the father of the street photography movement, he is also broadly known for coining the term “The Decisive Moment,” which states that if you’re able to see the moment, you likely won’t capture it and, instead, must learn to anticipate social happenings to best capture them.

3) Philippe Halsman - Philippe Halsman first contributed to fashion magazines between his departure from Austria and his arrival in France. He eventually stumbled into Vogue and, shortly after, built his reputation as the best portrait photographer in France.

Sources:

• Bilda, Zafer and Halime Demirkan. 2003. “An Insight on Designers’ Sketching Activities in Traditional Versus Digital Media.” Design Studies 24: 27-50.
• Brandon, Lynn. 2001. “Effects of Hand-Drawing and CAD Techniques on Design Development: A Comparison of Design Merit Ratings.” Journal of Interior Design 27: 26-34.
• Cuff, Dana. 2001. “Design Software’s Effects on Design Thinking and Teaching.” Architectural Record 189: 200-206.
• https://www.widewalls.ch/magazine/famous-graphic-designers/seymour-chwast
• https://onlinegallery.art/en/blog/10-most-famous-painters-of-all-time-441/