ASSIGNMENT 1 IN INTRO TO MMA
Research Assignment in Introduction to Multimedia Arts
What are the trends in Multimedia Production?
Audio
1. Spotify
3. Alexa AI So, when you ask Alexa, “What's the weather going to be like today, ” the device records your voice. Then that recording is sent over the Internet to Amazon's Alexa Voice Services which parses the recording into commands it understands. Then, the system sends the relevant output back to your device.
Video Production
1. Tiktok
On 9 November 2017, TikTok's parent company, ByteDance, spent up to U.S.$1 billion to purchase musical.ly, a startup headquartered in Shanghai with an overseas office in Santa Monica, California, U.S. Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos, initially released in August 2014. It was well known, especially to the younger audience. Looking forward to leveraging the U.S. digital platform's young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. This ended musical.ly and made TikTok a worldwide app, excluding China, since China already has Douyin.
2. Vegas Pro
Vegas Pro is video editing software, sold by MAGIX Software, and originally developed by Sonic Foundry. In 2003, it was purchased by Sony, who rebranded the Vegas series of products as "Sony Vegas." In 2016, Vegas was purchased by MAGIX, and rebranded to its original title, Vegas Pro.
Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.
Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Each post by a user appears on their followers' Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts.
For years, Photoshop was the dominant editing software on the market. But having so many features had its disadvantages. It was challenging to learn because it had options that most photographers don’t use.
Not all photographers need to edit their pictures extensively. Most of them just need simple exposure adjustments and colour management. That’s where Lightroom comes in. It streamlines the editing process and has a user-friendly interface.
Web Designing
1. WordPress
On a slightly more technical level, WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. A content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.
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